Make research data work harder with EasyAsk

With the right Business Intelligence (BI) tool, the same data can continue adding value to your business.

In a market research environment collecting and analysing data is a costly and time-consuming process. In the past drawing up reports based on data analysis and presenting these reports were the final services rendered to clients. Once a client received the report, valuable information would collect dust in archives.

To increase the value of data, market research companies are constantly looking for ways to use the same data more than once, saving thousands in field research time.

BI tools were designed to streamline business processes by sorting information within a business, making it easily accessible. EasyAsk is a next generation BI tool that resembles an Internet search engine like Google. EasyAsk accesses all databases within an organisation, collects the relevant information and presents a full report on the search.

With EasyAsk, each client decides which databases should be queried, making EasyAsk a management tool that can keep track of all business activities, or an information tool used to analyse data.

With EasyAsk, existing data can be reanalysed and presented to different clients. For example, data originally collected to determine the income group of cellular phone users in a given area for one client can also be used to determine the average age of cellular phone users for another. By simply querying EasyAsk, a full report of the data needed can be drawn up in close to real time, saving market research companies hours. EasyAsk will even suggest related topics that can add value to your business.

EasyAsk can increase the value of your data by reusing existing data to generate fresh results for different clients.

Call QBCon today for an EasyAsk demonstration.